Landing pages
Product pages
Platforms used:
Figma
Exploration
Exploration of preexisting components to enhance. Below I have showcased headers, stat modules and other text components.
Design
Project objective:
To provide guidance and templates to the wider Wood Mackenzie marketing team to use when revamping the existing product pages. These templates aim to introduce consistency, ease of digesting information, a uniform experience, and, ultimately, higher conversions.
The templates include a Hero, Value Prop - Image, Tabbed Component, Product demo video/image, Stats (3 stats), Quote + Image block, Product demo video/image, FAQs, Related products, Full-width CTA banner, Upsell block, Related Articles, Footer
Achieved:
Provided feedback on the page's ordering/make-up. The ordering we have suggested above is our best guess at a good page order, but you will find nuance within this when you build the templates. Please do not hesitate to move things around / suggest an alternative ordering/template if you think that is appropriate.