Landing pages
Product pages
Project objective:
To provide guidance and templates to the wider Wood Mackenzie marketing team to use when revamping the existing product pages. These templates aim to introduce consistency, ease of digesting information, a uniform experience, and higher conversions.
The templates include a Hero, Value Prop - Image, Tabbed Component, Product demo video/image, Stats (3 stats), Quote plus Image block, Product demo video/image, FAQs, Related products, Full-width CTA banner, Upsell block, Related Articles, Footer.
Achieved:
Provided feedback on the page's ordering. The ordering suggested is from feedback from our product marketing team before after launch testing.
Platforms used:
Figma
Layout exploration
Exploration of preexisting components to enhance. Below I have showcased headers, stat modules and other text components.
Design
The finalized templates showcase a Hero, Value Prop - Image, Tabbed Component, Product demo video/image, Stats (3 stats), Quote plus Image block, Product demo video/image, FAQs, Related products, Full-width CTA banner, Upsell block, Related Articles, Footer.
